Analytics
The Analytics section provides detailed insights into how content is viewed, accessed, and used across the account. It supports both high-level dashboards and detailed analysis views for playback performance, advertising, viewer environments, content usage, engagement, and charts.
Analytics can be accessed from the main navigation under Analytics.
The Analytics section is organized into the following tabs:
Overview
Performance
Ads
Environment
Content Analysis
Engagement
Charts
The available data depends on the selected project scope, time range, filters, account configuration, and user permissions.
Overview
The Overview tab provides a dashboard with the most important analytics data in one place.
At the top of the dashboard, summary cards show key metrics for the selected time range, such as:
Impressions
Playback Starts
Individual Users
Ad Requests
Ad Deliveries
Average Playback Time
Total Playback Time
Below the summary cards, the dashboard displays several charts at once. These can include playback starts, ad deliveries, total playback time, average playback time, device type overview, and country overview.
Use the Overview tab to quickly understand account-wide or project-specific activity without opening each analytics view individually.
Project Selection
The project selector defines which projects are included in the analytics view.
Depending on permissions, users can select:
All Projects
All On-Demand Projects
All Livestream Projects
Individual on-demand projects
Individual livestream projects
Use All Projects for an account-wide view. Select a specific project when you want to analyze one content pool, livestream project, campaign, customer portal, or event workflow.
Time Range
Analytics can be viewed for predefined time ranges or for a custom period.
Available options include:
T – Today
1D – One day
1W – One week
1M – One month
3M – Three months
1Y – One year
Custom date range
A custom time range can be selected with the calendar option. The selected time range affects all visible charts and metrics.
Performance
The Performance tab focuses on playback-related metrics.
The metric selector includes views such as:
Playback Starts
Average Playback Time
Total Playback Time
Playback Progress
Renditions
Audio Track Languages
Subtitle Languages
Playback Start Conditions
The selected metric is shown as a chart for the chosen project scope and time range.
Playback Starts
The Playback Starts view shows how often playback was started. It can also display related values such as impressions and individual users. This helps compare how often content was displayed, how often users started playback, and how many unique users interacted with the content.
Average Playback Time
The Average Playback Time view shows how long users watched content on average. This helps evaluate whether viewers remain engaged after starting playback.
Total Playback Time
The Total Playback Time view shows the accumulated viewing time for the selected scope and time range. This is useful for reporting total watch time across projects, campaigns, events, or publication periods.
Playback Progress
The Playback Progress view shows how far viewers progressed through the content. This is especially useful for long-form videos, webinars, trainings, event recordings, and editorial content.
Renditions
The Renditions view shows which video quality levels were used during playback. This helps evaluate adaptive streaming behavior and whether viewers mainly consume lower, medium, or higher quality renditions.
Audio Track and Subtitle Languages
The Audio Track Languages and Subtitle Languages views show which audio and subtitle languages were used. These views are helpful for multilingual content, accessibility analysis, localization decisions, and translation workflows.
Playback Start Conditions
The Playback Start Conditions view shows how playback was started, for example manually or automatically, depending on the player configuration. This can help analyze how player behavior influences user interaction.
Ads
The Ads tab provides analytics for advertising-related activity.
The screenshots show an Ad Deliveries view with values such as:
Ad Requests
Ad Deliveries
Clicks
Use this tab to analyze whether ads are requested, whether they are delivered successfully, and whether viewers interact with them. This is useful for projects using advertising, monetization, or ad-related reporting.
Environment
The Environment tab provides insights into the technical and geographic context of viewers.
Available views include:
Device Type Overview
Country Overview
Geo Heatmap
Domain Overview
Player Overview
Operating Systems Overview
Browser Overview
Screen Sizes
Integration Overview
These views help identify where viewers are located, which devices and browsers they use, on which domains content is played, and how the player is integrated.
Geo Heatmap
The Geo Heatmap displays viewer activity on a map. Users can zoom and navigate the map to inspect regional audience concentrations.
Country Overview
The Country Overview shows viewer activity grouped by country. Users can click a country to view additional regional details where available, for example a breakdown by federal state or region.
Device Type Overview
The Device Type Overview shows which device types were used for playback, such as desktop, smartphone, or tablet. This helps understand whether content is mainly consumed on desktop or mobile devices.
Domain, Player, Browser, Operating System, Screen Size, and Integration Views
Additional environment views help analyze where content is embedded, which player configurations are used, which browsers and operating systems viewers use, which screen sizes occur, and how content is integrated.
Content Analysis
The Content Analysis tab focuses on the structure and lifecycle of on-demand content.
The screenshots show views such as:
Category Overview
Types Overview
Media Age
Media Types
Project Overview
Use this tab to analyze how content is distributed across categories, types, media age groups, media types, and projects. For example, the Media Age view can help identify how much content was published recently and how much older content is still part of the selected scope.
Engagement
The Engagement tab shows how viewers interact with content and player features.
The screenshots show views such as:
Playback Modes
Attachment Downloads
Live Reactions
Sharing
Use this tab to understand whether viewers use inline or fullscreen playback, download attachments, interact with live reactions, or use sharing features.
Charts
The Charts tab shows ranked content performance for the selected scope, metric, filter, and time range.
For example, when Playback Starts is selected, the chart lists the most-played content items. Each entry can include:
Ranking position
Thumbnail
Project or category context
Title
Relative performance bar
Measured value
Playback preview button
Use the Charts tab to identify top-performing content, compare individual videos, and quickly find assets with high activity.
Exporting Analytics Data
Depending on user permissions and account configuration, analytics data can be exported. The export reflects the selected project scope, metric, filters, and time range.
Exporting is useful for internal reports, customer reporting, editorial evaluation, performance reviews, external analysis, and long-term documentation.
Notes
The available analytics views, dashboards, filters, and export options may depend on account configuration, enabled modules, and user permissions.
For meaningful comparisons, use the same project scope, metric, time range, and filter settings across reports. Some detailed views are only available when enough analytics data exists for the selected scope and time range.
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