> For the complete documentation index, see [llms.txt](https://docs.3q.video/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.3q.video/user-guide-new-ui/analytics.md). # Analytics The **Analytics** section provides detailed insights into how content is viewed, accessed, and used across the account. It supports both high-level dashboards and detailed analysis views for playback performance, advertising, viewer environments, content usage, engagement, and charts. {% hint style="info" %} In the free version, only the Analytics dashboard is available. To access more detailed analytics, including extended views and statistics for each individual video, the **Analytics module** must be purchased and enabled for your account. {% endhint %} Analytics can be accessed from the main navigation under **Analytics**. The Analytics section is organized into the following tabs: * **Overview** * **Performance** * **Ads** * **Environment** * **Content Analysis** * **Engagement** * **Charts** The available data depends on the selected project scope, time range, filters, account configuration, and user permissions. *** ### Overview
The **Overview** tab provides a dashboard with the most important analytics data in one place. At the top of the dashboard, summary cards show key metrics for the selected time range, such as: * **Impressions** * **Playback Starts** * **Individual Users** * **Ad Requests** * **Ad Deliveries** * **Average Playback Time** * **Total Playback Time** Below the summary cards, the dashboard displays several charts at once. These can include playback starts, ad deliveries, total playback time, average playback time, device type overview, and country overview. Use the Overview tab to quickly understand account-wide or project-specific activity without opening each analytics view individually. *** ### Project Selection
The project selector defines which projects are included in the analytics view. Depending on permissions, users can select: * **All Projects** * **All On-Demand Projects** * **All Livestream Projects** * Individual on-demand projects * Individual livestream projects Use **All Projects** for an account-wide view. Select a specific project when you want to analyze one content pool, livestream project, campaign, customer portal, or event workflow. *** ### Time Range Analytics can be viewed for predefined time ranges or for a custom period. Available options include: * **T** – Today * **1D** – One day * **1W** – One week * **1M** – One month * **3M** – Three months * **1Y** – One year * Custom date range A custom time range can be selected with the calendar option. The selected time range affects all visible charts and metrics. *** ### Performance
The **Performance** tab focuses on playback-related metrics. The metric selector includes views such as: * **Playback Starts** * **Average Playback Time** * **Total Playback Time** * **Playback Progress** * **Renditions** * **Audio Track Languages** * **Subtitle Languages** * **Playback Start Conditions** The selected metric is shown as a chart for the chosen project scope and time range. #### Playback Starts The **Playback Starts** view shows how often playback was started. It can also display related values such as impressions and individual users. This helps compare how often content was displayed, how often users started playback, and how many unique users interacted with the content. #### Average Playback Time The **Average Playback Time** view shows how long users watched content on average. This helps evaluate whether viewers remain engaged after starting playback. #### Total Playback Time The **Total Playback Time** view shows the accumulated viewing time for the selected scope and time range. This is useful for reporting total watch time across projects, campaigns, events, or publication periods. #### Playback Progress The **Playback Progress** view shows how far viewers progressed through the content. This is especially useful for long-form videos, webinars, trainings, event recordings, and editorial content. #### Renditions The **Renditions** view shows which video quality levels were used during playback. This helps evaluate adaptive streaming behavior and whether viewers mainly consume lower, medium, or higher quality renditions. #### Audio Track and Subtitle Languages The **Audio Track Languages** and **Subtitle Languages** views show which audio and subtitle languages were used. These views are helpful for multilingual content, accessibility analysis, localization decisions, and translation workflows. #### Playback Start Conditions The **Playback Start Conditions** view shows how playback was started, for example manually or automatically, depending on the player configuration. This can help analyze how player behavior influences user interaction. *** ### Ads The **Ads** tab provides analytics for advertising-related activity. The screenshots show an **Ad Deliveries** view with values such as: * **Ad Requests** * **Ad Deliveries** * **Clicks** Use this tab to analyze whether ads are requested, whether they are delivered successfully, and whether viewers interact with them. This is useful for projects using advertising, monetization, or ad-related reporting. *** ### Environment The **Environment** tab provides insights into the technical and geographic context of viewers.
Available views include: * **Device Type Overview** * **Country Overview** * **Geo Heatmap** * **Domain Overview** * **Player Overview** * **Operating Systems Overview** * **Browser Overview** * **Screen Sizes** * **Integration Overview** These views help identify where viewers are located, which devices and browsers they use, on which domains content is played, and how the player is integrated. #### Geo Heatmap The **Geo Heatmap** displays viewer activity on a map. Users can zoom and navigate the map to inspect regional audience concentrations. #### Country Overview The **Country Overview** shows viewer activity grouped by country. Users can click a country to view additional regional details where available, for example a breakdown by federal state or region. #### Device Type Overview The **Device Type Overview** shows which device types were used for playback, such as desktop, smartphone, or tablet. This helps understand whether content is mainly consumed on desktop or mobile devices. #### Domain, Player, Browser, Operating System, Screen Size, and Integration Views Additional environment views help analyze where content is embedded, which player configurations are used, which browsers and operating systems viewers use, which screen sizes occur, and how content is integrated. *** ### Content Analysis The **Content Analysis** tab focuses on the structure and lifecycle of on-demand content. The screenshots show views such as: * **Category Overview** * **Types Overview** * **Media Age** * **Media Types** * **Project Overview** Use this tab to analyze how content is distributed across categories, types, media age groups, media types, and projects. For example, the **Media Age** view can help identify how much content was published recently and how much older content is still part of the selected scope. *** ### Engagement The **Engagement** tab shows how viewers interact with content and player features. The screenshots show views such as: * **Playback Modes** * **Attachment Downloads** * **Live Reactions** * **Sharing** Use this tab to understand whether viewers use inline or fullscreen playback, download attachments, interact with live reactions, or use sharing features. *** ### Charts The **Charts** tab shows ranked content performance for the selected scope, metric, filter, and time range.
For example, when **Playback Starts** is selected, the chart lists the most-played content items. Each entry can include: * Ranking position * Thumbnail * Project or category context * Title * Relative performance bar * Measured value * Playback preview button Use the Charts tab to identify top-performing content, compare individual videos, and quickly find assets with high activity. *** ### Exporting Analytics Data Depending on user permissions and account configuration, analytics data can be exported. The export reflects the selected project scope, metric, filters, and time range. Exporting is useful for internal reports, customer reporting, editorial evaluation, performance reviews, external analysis, and long-term documentation. *** ### Notes The available analytics views, dashboards, filters, and export options may depend on account configuration, enabled modules, and user permissions. For meaningful comparisons, use the same project scope, metric, time range, and filter settings across reports. Some detailed views are only available when enough analytics data exists for the selected scope and time range. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.3q.video/user-guide-new-ui/analytics.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.